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Qualitative research - Coggle Diagram
Qualitative research
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General steps
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Reporting,
evaluating, and interpreting research
Characteristics
Intimate, face-to-face interaction with participants
Natural setting, not in laboratory
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Uses inductive, interactive, and recursive data collection and analytic strategies to build local cultural theories
Purposes
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Understanding of a social setting or activity as viewed from the perspective of the research participants
Capture the human meanings of social life as it is lived, experienced, and understood by the research participants