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Business Plan - Analysis of the consumption chain - Coggle Diagram
Business Plan - Analysis of the consumption chain
Afro/curly hair products shop
:warning:
search (alternatiuve solutions)
afro/curly hair web shops
Helsinki physical shop e.g. The natural beauty shop
Basic market products designed for caucasian, straight hair
Do not work for curly and kinky afro hair
visibility
brand ambassadors
seeing real results
before after photos
social media marketing
word to mouth in ethnic communities
awareness of need:
selfcare trend
having unattractive unhealthy untamed dry afro hair
seeing moisturised, cared for, beautiful healthy hair
selfacre trend
ethnical pride
Decision
physical shop near customer
customer service
sampling products with professional before purchase
no blind buying
fair pricing
ordering and buying
web shop + delivery
physical boutique (experience)
target customers: Pirkanmaa + satakunta residents for physical shop
web shop target customers: all in Finland
possibly later expand into a cafe + boutique hybrid or cafe + hair saloon
delivery
postnord
posti
DHL
quick delivery
payment options
importance of technology
klarna
qliro
mobilepay
pivo
cash
card
invoice (by email)
finance (customer affording)
promo codes from social media
discount groups
students
pensioners
buy 1 get 2
fair, realistic pricing, but still profitable
use of product
easy use
instructions on jars and containers
smaller portable versions of products
travel line
storage/transport
having to rely on 3rd parties' operations
small jars --> enough storage
service
customer service
email
web chat
phone
customer service workers in the shop
product disposal
biodegradable jars?
refill option
ecological
saving money
marketing