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INFLUENCER ENGAGEMENT - Coggle Diagram
INFLUENCER ENGAGEMENT
A23
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Bingo Happy Hour (OAB Event with Influencer) - attendance is high because they don't have to leave their home - Bladder Chatter - throw out facts about OAB
GCI
Bringing in a personal
Vibe Tribe - chill, calm, cool, collected (not anxiety driven) - Woodstock to dancing in their seat - introduce this new vibe to get their OAB under control. Partnering with OAB patient and experts who can support this cause.
Partnerships with Clam, etc
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PHM
Take a challenge/theme/event and promote that with Healthline with access to influencers. (state the brand name or not)
HepC - Case for the cure - HepC walks and interview patients (general resource center with influencer content)
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Now is the time - State of the world - falling into a depression and scared - may need something else that brings them together. It's not just OAB that they are thinking of (mortality). Community if everything.