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BRANDED WEBSITE FOR DTC - Coggle Diagram
BRANDED WEBSITE FOR DTC
A23
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PCP target opens up more possibilities - different user maps on how to activate HCP and Patient (caution on SI)
Creating an interactive tool, showcasing the downsides of OAB - How many of these DS have you experienced?
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GCI
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Resources - by a patient would want to go on a branded website: Discussion guide, questions to ask, infographics, next level conversation starters, quiz, self-assessment tools,
Like the persona - challenge with influencers, it's not an active population (they are not talking about it). We may need to develop this category. How can we leverage "Tesa" to identify influencers
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PHM
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Telemed is growing faster than can be managed - HCP struggle - technical diff, age of their patient in using the tech, a lot of edu needed
Waiting rooms for telemed/Waiting room for offices (QR) - take the quiz and personalize questions to ask
UroToday - has a bladder tracker - work with them to do the push notifications - added benefit of summaries
Webinars - FB live event - partner with Healthline allow Urovant to sponsor to guide - link back to more materials on branded.com
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Create a chatbot - response matrix for a patient - to guide the process (PadSquad/FB Messenger) - develop custom rich media unit
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Choose your own adventure - get dynamic - are you diagnosed - across the patient journey - personalized tools
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Fitness Trackers used for very short amount of time. Example: all text based - easily respond - captures info and sends you a 1-page report. Super easy - respond within 2 min. (avoids recency bias)
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