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POINT OF CARE - Coggle Diagram
POINT OF CARE
PHM
Ways to leverage digital assets: display banners, digital brochures accessed by QR.
Interactive Wall Board - with QR code to access and take it with them
Waiting room TV - POC vendors can take :30 / :90 videos Ad or other content. Patient stories.
Sponsor POC materials dis. ed. brochure (100% SOV) - access through QR codes
Retargeting via competitor and trigger messaging
POC experiences are very different between states (wifi sponsorships)
QR codes are becoming much easier and more familiar
Bathroom exploration - demo will have to use public facilities more than others
Audio - target within aisles - out of home audio opportunities
Purchase behavior modeling
Pill pack /Good Rx- script delivery - cost-based messaging
A23
Populus - partner with telehealth (virtual wait rooms)
Adobe ad Cloud - tracks people to connect website to mobile experience
POC bathrooms - mirror clings/toilet paper messages - grocery store bathrooms (point of need)
GCI
Tesa could do a series on "Tesa learns"
Walgreens - mass personalization - talk to them about partnerships/pilot
InTouch
All ages are using QR codes