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TE60321 English for Public Relations for Teachers (Chonnipa Sripew…
TE60321
English for Public Relations for Teachers
(Chonnipa Sripew 6157200201)
What does ‘Public Relations’ mean?
Public relations (PR) is the practice of deliberately managing the release and spread of information between an individual and the public.
Five Components of a Successful Public Relations Strategy
Corporate Communications
Media Relations
Community Relations
Crisis Management
Events Management
What acivities does PR cover?
Three activities
Handle/Present any routine activities
Report daily/weekly/quarterly/ annually news
Create/Promote new activities
Create/promote new activities. Sometimes, they become routine activities
Face/Solve unexpected issues
Usually, the unexpected issues are related to an organization’s Reputation
PR Channels
Purposes
Budget
Channels
Target people
Time
School Public Relations Channels
Printed Media
Exhibition
Non-printed Media
Bulleting Board
Open House
Newsletter
Essential components of effective newsletter
Use a compelling subject and an opening line
Offer something of value and be informative
Be personable, concise and consistent
Use graphics, headings and white space to make the newsletter visually appealing and easy to read
Things to Remember
Planning, drafting, and revising
Audience, purpose, and format analysis
Generating ideas
Elements of a newsletter
Logo
Design (Color/Font/Font size, etc.)
Headline
Content (Worth to read, reliable, short and simple)
Regularity
Rhetorical Devices
What are rhetorical devices?
A rhetorical device uses words in a certain way to convey meaning or to persuade. It can also be a technique used to evoke emotions within the reader or audience.
Types of rhetorical devices
Anaphora
Anaphora repeats a word or phrase in successive phrases
Anastrophe
Anastrophe is a figure of speech in which the normal word order of the subject, the verb, and the object is changed
Antithesis
Antithesis is a rhetorical device in which two opposite ideas are put together in a sentence to achieve a contrasting effect
Amplification
Amplification repeats a word or expression for emphasis, often using additional adjectives to clarify the meaning
Metaphor
A metaphor is a type of implied comparison that compares two things by stating one is the other
Simile
A simile directly compares one object to another
Analogy
An analogy is a comparison between two things, typically for the purpose of explanation or clarification
Other Print Media
Direct mail
You send letters, postcards and other items in the mail to customers
Brochures
Captivating and colorful brochures offer delivery flexibility
Type of Brochures
Gate Fold Brochures
Bi-Fold Brochures
Tri-Fold Brochures
Folders and Insert Brochures
Z-Fold Brochure
Posters and flyers
Local companies often use lowcost posters and flyers to spread the word about a business, product or event.
Crisis Management
Epidemic (of a disease) with large numbers of cases occurring at the same time in a particular community
4 Top Tips When Holding a Crisis Press Conference
Location
One speaker or panel
Prepared statement
Rules of Engagement
Punctuations
Commas
Use commas to separate independent clauses when they are joined by any of these seven coordinating conjunctions: and, but, for, or, nor, so, yet
Use commas after introductory a) clauses, b) phrases, or c) words that come before the main clause
Use a pair of commas in the middle of a sentence to set off clauses, phrases, and words that are not essential to the meaning of the sentence
Do not use commas to set off essential elements of the sentence, such as clauses beginning with that (relative clauses)
Use commas to separate three or more words, phrases, or clauses written in a series
Use commas to separate two or more coordinate adjectives that describe the same noun
Use a comma near the end of a sentence to separate contrasted coordinate elements or to indicate a distinct pause or shift
Use commas to set off phrases at the end of the sentence that refer to the beginning or middle of the sentence