Please enable JavaScript.
Coggle requires JavaScript to display documents.
Writing for Social Media - Coggle Diagram
Writing for Social Media
Define your brand on social media
You need realise how you present yourself to other people or businessess
The personality of your brand
Who do you link your brand to like celebrities? (their features, personality traits)
How to develop tone of voice
Brand values
What does your brand stand for?
What other people say about your business?
Quality, Customer Service, Fast and Reliable, Diligence, Quick response, Top staff
Think about your logo to match your language and brand values
User per portrait
How would you describe the core member of your audience?
Create a content for
everyone
,>>Create content for
noone
Gender, age, where do they live?
Marital status, job status, children, earnnings
Segment your campaign to match the audience
Hobbies, interests, values, thingss they value
Job title, job owner
Talents, politics, ambitions
How you speak
Find words that you want to be described with
Charm, Family, Authenticity
Powerful, Efficient, Experienced
What words do you want to use to authorize to your brand?
Choose your words
Match the words to the company you promote. Some of them you have to promote with everyday language, the other with more specific and formal
Just decide what words you want to use to align business core values
Separate your word into 3 groups: Hall of Fame, middle, Hall of Shame
Write for social media
Do not spend too much time. Make your content specific and simple
Write for the goldfish!! Make your content bright and engaging
Assume your reader will only read the first half of your sentence
First line attratcs you, second line pulls you
Focus on the user
Motivators
Pain points
Distinctions between benefits and features
Watch
Features
Waterproof up to 5m
5mm thick glass
Spherical interface
Comes in black, red, blue
Benefits
Take it swimming
Smash resistant
Comfort and style
Choose a colour to suit your personality
Examples
Boost your CV with a free
digital marketing course
Get products and engineering on the same page
product roadmap software
Get a free roasting kit
when you try 3 of our roasting coffee
Language
Clear and simple
Reader-friendly
Structured
Uncomplicated sentence
Everyday words
Clear
Complicated words
Technical terms,
Jargon
Acronyms
Flowery languages
Unnecessary words
How can you cut your copy but keep the same meaning?
Just change words a little bit
Handling customers complaints
Avoid passive language
Own the situation
How can you fix the problem?
You can give some back
Treat people as VIPS
Being jokey has time and a place
Match a humor to the company that you serve. At some of them it is not apprpiopate
Sign off with a name
Start a conversation and humanise the relation with the customer
Make a flow diagram for complaints
Stay consistent with your responds
Whenever you post your content make sure it is engaging
Tools for content marketing
My Toolkit
Create engaging visuals
Eye catching photographs
Edit photos
Templates
Graphic design apps
Smartphone and selfie stick
Check your grammar with Grammarly
Remember that video posting is much more engaging than words and images