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English for Public Relations for Teachers - Coggle Diagram
English for Public
Relations for Teachers
Five Components of a Successful
Public Relations Strategy
Community Relations
Your business is a member of your community
Crisis Management.
How your organization faces a crisis
Media Relations
Media relations is the relationship an
organization has with the press.
Events Management
Corporate Communications.
How your organization communicates with others,
both internally and externally, creates its voice.
What are rhetorical devices?
A rhetorical device uses words in a certain way to convey meaning or topersuade. It can also be a technique used to evoke emotions within the reader oraudience.
How to plan to videotape on location
Check equipment
Drone
High Quality Audio Outdoors Microphone
Control Your Budget
How many percentages do you allow the expenses over the budget?
How much can you afford?
Be there at the right time
Weather
People
Noise
Atmosphere
Light
How to write a storyboard
Skate out the story
Characters or props
Setting
Order of sequences
Theme of the video
Create a template
Add the script
What is a storyboard?
Storyboarding is one of the important steps of preproduction. It is a tool that sketches different (in most
cases, critical) scenes in the video you are about to make.
Select a location
Historical sites
Distinctive buildings
Natural areas
Urban landscapes
What acivities does PR cover?
Handle/Present any routine activities
Report daily/weekly/quarterly/ annually news
Face/Solve unexpected issues
Usually, the unexpected issues are related to an organization’s reputation
Create/Promote new activities
Create/promote new activities. Sometimes, they become routine activities.
Crisis Management
persistent
continuing for a long period of time without interruption, or repeated frequently, especially in away that is annoying and cannot be stopped.
defuse
defuse something to stop a possibly dangerous ordifficult situation from developing, especially by makingpeople less angry or nervous.
retrenchment
the policy of spending less money, a deliberate reduction of costs
Epidemic
(of a disease) with large numbers of cases occurring at the same time in a particular community.
Types of Print Media
Differences between Newspapers and Magazines
Design
Newspapers have a simple layout and design. Magazines, on the other
hand, have a complex design with an aim of catching the readers’ eye.
Article Length
While newspapers contain short articles,
magazines contain longer articles
Target Audience
While newspapers have a broad audience as they providenformation on current matters, magazines target a specific audience
Language Used
Newspapers use formal language magazines
use while informal language.
Content
The content in newspapers is current news and developments on
ongoing issues in the world, with short articles.
Frequency of Publication
Newspapers are published more frequently, with most being daily or weeklyMagazines, on the other hand, do not have to be published frequently
Newsletters
Status
Are you an expert writing a non-specialist
audience or a novice?
The writer’s degree of authority and/or power related to the readers.
Technical background
The readers’ knowledge in the topic that you are writing Jargons or technical terms – how much we can use?
Start with the big picture or go straight to the detailsEducation background – same or different?
Attitude
What is your purpose: revolutionary change,
motivation, or life style improvement?
Will your message find them hostile, neutral or positive?
The state of mind you expect the readers to
be in when they read your document.
Audience analysis
Demographics
Attitude
Status
Technical background
Psychographics
five demographic characteristics
taking into consideration
Social class
Age
Occupation
Location/nationality
Gender
Things to Remember
Planning, drafting, and revising
Audience, purpose, and format analysis
Generating ideas.
Essential components of
effective newsletter
Be personable, concise and consistent
Offer something of value and be informative
Use graphics, headings and white space to make thenewsletter visually appealing and easy to read
Use a compelling subject and an opening line
Our sailing club produces a monthly newsletter
a church newsletter
Psychographics
• Leisure activities
Social self-image
Belief
Values
Lifestyle
Elements of a newsletter
Headline
Content (Worth to read, reliable, short and simple)
Design (Color/Font/Font size, etc.)
Regularity
Logo
Roles of Colours in Newsletter
PINK
Enthusiasm
Cuteness
Confidence
BROWN
Nature
Warmth
Honesty
BLACK
Strength
power
Classic
BLUE
Cleanliness
Knowledge
Trust
GREEN
• Health
Nature
Calm
ORANGE
Happiness
Optimism
Energy
YELLOW
Optimism
Optimism
• Happiness
RED
Strength
Energy
Danger
Brochures
Captivating and colorful brochures offer delivery flexibility and
he opportunity to tell a story throughout the panels of the layout.
Similarities between Newspapers and Magazines
Both are portable
Both offer unique advertising capabilities
Both provide information to the public
Both are effective modes of communication
Leaflets
Magazines
They are published either weekly or monthly and are
suited to be catchy to the targeted clientele
A magazine is a periodic publication that contains information on different subjects,
such as sports, fashion, health, food, medicine, technology, and finance
The writing is also based on a person’s
opinion but not so much of facts.
They are informal with lots of pictures
Posters
Local companies often use low-cost posters and flyers to spread the word aboua business, product or event. Though some cities have placement restrictionsdistributing flyers around town is a low-cost distribution approach.
Newspapers
Most newspapers are published daily, but
some are published weekly and biweekly.
They are widely used all over the world, with it being categorized as
a primary source of reliable, new, and authentic information.
A newspaper is a serial publication that mainly contains current news
To keep the prices down, the quality of the paper used is of poor
quality
Bulletins
What should we take into consideration
when determining PR channels?
Budget
Channels
Time
Target people
Purposes
School Bulletin Board
Create a Bulletin Board
Keep it simple: proper spacing, eye-catching, and currently working
Create interactive displays
Focus on student work
Planning an Exhibition
Clear objectives
Gain a following
Generate sales of your work
Deliver a message via your work
At the event
Check readiness
Choose the content – Set the theme
What is digital exhibition?
Digital Exhibition includes both the projection technologies
Budget
What is digital exhibition?
Digital Exhibition includes both the projection technologies, such as HighDefinition, and delivery technologies of a film to a movie theater. Deliverytechnologies include disk drives, satellite relay, and fiber optics.
Venue
Post-event activities
Present the outcomes
Evaluate results
How to get people to
attend your exhibition
Social Media
print
Online
Special guests or influencers
What is PR?
Public relations (PR) is the practice of deliberately managing the release and spread of information
s communication of an intended message that aims to result i
It’s ensuring that your brand has a clear message and successful PR is ensuring that message
s the act of spreading awareness on behalf of a company, product, brand, or individua
