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English for Public Relation - Coggle Diagram
English for Public Relation
What does ‘Public Relations’ mean?
The practice of deliberately managing the release and spread of information between an individual or an organization and the public.
What acivities does PR cover?
Handle/Present any routine activities
Create/Promote new activities
Face/Solve unexpected issues
Newspaper & Magazine
A newspaper is a serial publication that mainly contains current news.
A magazine is a periodic publication that contains information on different subjects
Similarities
Both are effective modes of communication.
Both provide information to the public.
Both are portable.
Both offer unique advertising capabilities.
Differences
Content
Target Audience
Design
Article Length
Language Used
Frequency of Publication
Newsletter
(
Paper
)
A newsletter is a printed or electronic report containing news concerning of the activities of a business or an organization that is sent to its members, customers, employees or other subscribers.
Five factors of audience analysis
Technical background
Status
Attitude
Demographics
Psychographics
Tenses in Newsletter
Using the present simple tense
happening right in the moment
Using the present continuous tense
happening in the present moment
Using the past simple tense
happened in the past
Using the past perfect tense
describe something that happened before another action
Past perfect continuous
describe something that started in the past and continued happening
Simple future
that will happen in the future,
Rhetorical Devices
A rhetorical device uses words in a certain way to convey meaning or to persuade. It can also be a technique used to evoke emotions within the reader or audience.
Crisis Management
The process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders.
Type of Crisis
Act of God
Unpredictability of nature.
Man-made Crisis
Occurs as a rusult of a human act.
Emerging Crisis
Allows time for research and planning but may suddenly erupt.
Sustained Crisis
Persists for months/years despite management efforts to defuse it.
Other Print Media
Brochures (
Paper
)
Captivating and colorful brochures offer delivery flexibility and the opportunity to tell a story throughout the panels of the layout.
Type of Brochures
Gate Fold Brochures.
Bi-Fold Brochures
Tri-Fold Brochures.
Folders and Insert Brochures
Z-Fold Brochure
Direct mail (
Electronic
)
You send letters, postcards and other items in the mail to customers.
Posters (
Paper
)
A poster is a large piece of printed paper that has a message, usually with picture of something to be shown in public.
Designing Tips
The color combination is something that you must pay attention to.
The right use of graphics, illustrations and images is also important.
Ensure that the font is not too artistic.
How to plan to videotape on location
Select the location that matches your story:
Natural areas
Historical sites
Distinctive buildings
Urban landscapes
How to write a storyboard
Storyboarding is one of the important steps of pre-production. It is a tool that sketches different scenes in the video you are about to make.
Skate out the story
Theme of the video
Characters or props
Setting
Order of sequences
Planning an Exhibition
What is an exhibition?
An exhibition is an organized event in which a collection of special objects can be viewed by the public.
Digital exhibition
Digital Exhibition includes both the projection technologies, such as High Definition, and delivery technologies of a film to a movie theater. Delivery technologies include disk drives, satellite relay, and fiber optics.
Clear objectives
Gain a following
Generate sales of your work
Promote new pieces of work
Deliver a message via your work
Build a brand
Choose the content – Set the theme
Budget
Venue
Special guests or influencers
Food & Drink
Logistics
Staff: sales, site, stage, etc.