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Global Marketing Mix - Coggle Diagram
Global Marketing Mix
Promotion
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Internet
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Reduces marketing time constraints, speeds up consumer buying cycle, and allows marketers to better understand their audience through tracking tools.
Placement
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Companies must customize or alter their product and placement strategy to be successful each market and to gain competitive advantage
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Product
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The internet allows for easier market research to determine how a culture might react to a product and its perceived value.
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