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Communication distribution channels - Coggle Diagram
Communication distribution
channels
Networking and Partnerships
Conferences
Networking events
complementary businesses
Foundations supporting Ethical and sustainable trade
Charities
Small Businesses within disadvantaged and developing communities
Recycling manufacturers
Ethical trade businesses
Fair trade businesses
Foundations and organisations supporting fairtrade and ethical trade
Events by foundations and organisations supporting fairtrade and ethical trade
Expos
Tradefairs
Boutique Markets
Target Market
regular commuters
clerical or professional
income over $50K
moderately price-sensitive but may see higher price as an indicator of quality
sensitive to service and quality
sensitive to peer influences
consider themselves socially and environmentally responsible
technologically literate and users of online social media
working in businesses within 500 metres of Ethical Trading Group.
aged between 34 and 58
Marketing Strategies
Online presence
Website
Online portfolio
blog
LinkedIn
Facebook
Instagram
You Tube
Pinterest
Search Engine Optimization
Internet advertising
Reputation management
Social media marketing
Influencers
Cross promotions
Advertising
Advertising in local newspapers and magazines
Articles and reviews in papers and magazines
Direct mail to local businesses
Advertising online
Promotional posters etc. at events, expos and trade fairs
Advertising on TV
Influencers
Community
Community Events
Community meetings
Online Community / neighborhood apps
Proximity marketing
Community boards
Employee Advocacy