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English for Public Relations for Teachers - Coggle Diagram
English for Public Relations for Teachers
What is PR?
Public relations (PR) is the practice of deliberately managing the release and spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.
is communication of an intended message that aims to result in a shift of audience’s attitude (towards a person, brand, event, etc.)
It’s ensuring that your brand has a clear message and successful PR is ensuring that message is effectively represented and interpreted to the right audience. Effective PR is about being proactive, not just reactive to situations or brand/business activity.
is the act of spreading awareness on behalf of a company, product, brand, or individual.
Everything that’s done in order to create or maintain a subject’s public image in a specified target group.
Five Components of a Successful
Public Relations Strategy
Community Relations.
Your business is a member of your community.
Crisis Management.
How your organization faces a crisis
Media Relations.
Media relations is the relationship an organization has with the press.
Events Management
Corporate Communications.
How your organization communicates with others, both internally and externally, creates its voice.
What acivities does PR cover?
Handle/Present any routine activities
Report daily/weekly/quarterly/ annually news
Face/Solve unexpected issues
Usually, the unexpected issues are related to an organization’s reputation.
Create/Promote new activities
Create/promote new activities. Sometimes, they become routine activities.
What should we take into consideration when determining PR channels?
Time
Target people
Budget
Channels
Purposes
School Public Relations Channels
Possible school public relations channels
Bulleting Board
Exhibition
Non-printed Media
Open House
Printed Media
Types of Print Media
Brochures
Captivating and colorful brochures offer delivery flexibility and the opportunity to tell a story throughout the panels of the layout.
Leaflets
Newsletters
a church newsletter
Our sailing club produces a monthly newsletter.
Essential components of effective newsletter
• Use a compelling subject and an opening line
• Offer something of value and be informative
• Be personable, concise and consistent
• Use graphics, headings and white space to make the
newsletter visually appealing and easy to read
Things to Remember
• Planning, drafting, and revising.
• Audience, purpose, and format analysis
• Generating ideas.
Audience analysis
• Technical background
• Status
• Attitude
• Demographics
• Psychographics
Technical background
• The readers’ knowledge in the topic that you are writing about.
• Jargons or technical terms – how much we can use?
• Start with the big picture or go straight to the details
• Education background – same or different?
Status
• The writer’s degree of authority and/or power related to the readers.
• Are you an expert writing a non-specialist audience or a novice?
Attitude
The state of mind you expect the readers to be in when they read your document.
Will your message find them hostile, neutral or positive?
What is your purpose: revolutionary change, motivation, or life style improvement?
five demographic characteristics taking into consideration
• Gender
• Occupation
• Social class
• Age
• Location/nationality
Psychographics
• Lifestyle
• Values
• Belief
• Leisure activities
• Social self-image
Elements of a newsletter
• Logo
• Design (Color/Font/Font size, etc.)
• Headline
• Content (Worth to read, reliable, short and simple)
• Regularity
Roles of Colours in Newsletter
YELLOW
• Attention
• Happiness
• Optimism
ORANGE
• Attention
• Energy
• Happiness
• Optimism
RED
• Attention
• Strength
• Energy
• Danger
GREEN
• Calm
• Safety
• Health
• Nature
• Ecology
BLUE
• Trust
• Knowledge
• Competence
• Cleanliness
BLACK
• Strength
• Classic
• Elegance
• Luxury
• Power
• Professionalism
BROWN
• Nature
• Honesty
• Warmth
PINK
• Confidence
• Enthusiasm
• Cuteness
Posters
Local companies often use low-cost posters and flyers to spread the word about a business, product or event. Though some cities have placement restrictions, distributing flyers around town is a low-cost distribution approach.
Magazines
What is a Magazine?
They are published either weekly or monthly and are suited to be catchy to the targeted clientele.
They are informal with lots of pictures.
A magazine is a periodic publication that contains information on different subjects, such as sports, fashion, health, food, medicine, technology, and finance.
The writing is also based on a person’s opinion but not so much of facts.
Bulletins
Newspapers
What is a Newspaper?
They are widely used all over the world, with it being categorized as a primary source of reliable, new, and authentic information.
Most newspapers are published daily, but some are published weekly and biweekly.
It also contains other educational and entertaining articles.
To keep the prices down, the quality of the paper used is of poor quality.
A newspaper is a serial publication that mainly contains current news.
Differences between Newspapers and Magazines
Content
The content in newspapers is current news and developments on ongoing issues in the world, with short articles.
Magazines, on the other hand, have specific content such as fashion, medicine, and sports, with long articles.
Target Audience
While newspapers have a broad audience as they provide information on current matters, magazines target a specific audience based on the information being provided.
Design
Newspapers have a simple layout and design. Magazines, on the other hand, have a complex design with an aim of catching the readers’ eye.
Article Length
While newspapers contain short articles, magazines contain longer articles.
Language Used
Newspapers use formal language magazines use while informal language.
Frequency of Publication
Newspapers are published more frequently, with most being daily or weekly. Magazines, on the other hand, do not have to be published frequently, with some being published after a span of even six months or a year.
Similarities between Newspapers and Magazines
•Both are effective modes of communication
•Both provide information to the public
•Both are portable
•Both offer unique advertising capabilities
What are rhetorical devices?
A rhetorical device uses words in a certain way to convey meaning or to persuade. It can also be a technique used to evoke emotions within the reader or audience.
Crisis Management
Epidemic
(of a disease) with large numbers of cases occurring at the same time in a particular community.
defuse
defuse something to stop a possibly dangerous or difficult situation from developing, especially by making people less angry or nervous.
persistent
continuing for a long period of time without interruption, or repeated frequently, especially in a way that is annoying and cannot be stopped.
retrenchment
the policy of spending less money; a deliberate reduction of costs
How to plan to videotape on location
Select a location
Natural areas
Historical sites
Distinctive buildings
Urban landscapes
Be there at the right time
Light
Noise
Weather
People
Atmosphere
Check equipment
Drone
High Quality Audio Outdoors Microphone
Etc.
Control Your Budget
How many percentages do you allow the expenses over the budget?
How much can you afford?
How to write a storyboard
What is a storyboard?
Storyboarding is one of the important steps of pre-production. It is a tool that sketches different (in most cases, critical) scenes in the video you are about to make.
Create a template
Skate out the story
Theme of the video
Characters or props
Setting
Order of sequences
Skate out the story
Add the script
School Bulletin Board
Create a Bulletin Board
Keep it simple: proper spacing, eye-catching, and currently working
Create interactive displays
Focus on student work
Planning an Exhibition
What is an exhibition?
is an organized event in which a collection of special objects can be viewed by the public. The objects are often brought together from many places for the period of the exhibition. The objects on show are called exhibits.
Planning an Exhibition
Clear objectives
Generate sales of your work
Promote new pieces of work
Gain a following
Deliver a message via your work
Build a brand
Choose the content – Set the theme
Budget
Venue
Special guests or influencers
Food & Drink
Logistics
Staff: sales, site, stage, etc.
How to get people to attend your exhibition
Print
Social Media
Online
At the event
Prepare presenters if needed
Feedback form
Check readiness
Post-event activities
Present the outcomes
Evaluate results
What is digital exhibition?
Digital Exhibition includes both the projection technologies, such as High Definition, and delivery technologies of a film to a movie theater. Delivery technologies include disk drives, satellite relay, and fiber optics.
What is digital exhibition?
Digital Exhibition includes both the projection technologies, such as High Definition, and delivery technologies of a film to a movie theater. Delivery technologies include disk drives, satellite relay, and fiber optics.
