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Global marketing mix, includes, includes, includes, Faces, consists of,…
Global marketing mix
Promotion
Sales Promotion
Modular Campaigns
Global Campaigns
Local Campaigns
Advertising
Advertising Structure
hires either
Local Advertising Agencies
International Advertising Agencies
Budgeting Decisions for Campaigns
Objective-and-task Method
Executive-Judgement Method
Advertising Strategy
Chooses between
Standardization
Adaptation
consists of
Public Relations
Corporate Advertising
Advocacy Advertising
Press Releases
Publicity
Pricing
The Economic and Financial Environment
Inflationary Pressure
Fluctuating Exchange Rates
Shortage of hand currency and countertrade
The Competitive Environment
Dumping
The Political and Legal Environment
Transfer Pricing
Price of Protectionism
Distribution
International Logistics
International Transportation
Logistics Facilitators
Freight Fowarders
Distribution Centers
Warehousing and Inventory Control
Challenges
such as
Unreliable infrastructure
Parallel Imports
Corporations
must decide if they want
to use established channels
to build their own channels
Product
target market
product research
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