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Enterprise context, Drivers - Coggle Diagram
Enterprise context
Aims
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Objective
SMART (Specific, Measurable, Actionable, Realistic, Time-bound)
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Drivers
External
PESTLE (Political, Social-technical, Technological, Legal, Environmental)
Porter's 5-Forces (threat of new entrants, rivalry among existing firms, bargaining power of supplier/buyers, threat of substitute products/services
Internal
Resource Audit (physical, financial, human, know-how, reputation)
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