Please enable JavaScript.
Coggle requires JavaScript to display documents.
TOPIC 3: ADVERTISING INDUSTRY - Coggle Diagram
TOPIC 3: ADVERTISING
INDUSTRY
FIVE PLAYERS OF ADVERTISING
The Advertiser/Client
The Audience
The Agency
The Supplier
The Media
SEVEN MAJOR TYPES OF ADVERTISING
Brand Advertising
Retail / Local Advertising
Direct Response Advertising
Business to Business Advertising
Institutional Advertising
Non-Profit Advertising
PSA
Effective Advertising
Create an impression of a product / brand
Influences people to respond in some way
Separates the products / brand from competition in the mid of consumer
THE CURRENT ADVERTISING SCENE
Expanded view
Integrated Marketing Communication (IMC)
Globalization