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Use Cases Campaign - Coggle Diagram
Use Cases Campaign
Schools
LinkedIn
Budget
Campaign Priority
Highest
40% of LinkedIn
Targeting
Decision Makers
Demographics
25-64+
Job Titles
"Chancellor"
"Vice Chancellor"
"Mayor"
"City Council Member"
"City Administrator"
"School Principal"
"Dean Of Students"
"Dean Of Admissions"
"Dean Of Academic Affairs"
"Dean Of Instruction"
"Dean Of Student Services"
Assist Dean of Students
"Assistant To The Dean"
Groups
"School Governor"
"School Leaders"
"Charter School Authorizers"
"School Nurse Administrators or Coordinators"
"School Principal Network"
People Involved
Demographics
25-64+
Groups
LOWER DEPARTMENTS AT SCHOOLS
"High School Athletic Directors"
"School Bus Fleet"
8,515 Members
"School Bus Fleet Magazine is published 11 times per year and has been the voice of the school transportation industry since 1956. Each issue provides essential information on the management and maintenance of school bus fleets operated by public school districts, private schools, Head Start agencies, childcare centers and contract companies."
"School Counselors"
"School Librarians"
2,833 members
"Physical Education Leaders (School, District, State)
"Elementary School Teachers"
"Elementary School Teachers of America"
"Working in higher education"
2,867 Members
MOM FOCUSED
"All Moms Work"
"Moms Extraordinaire"
"Working Moms Forum - NYC"
"Working Moms for Healthy Living"
"Working Single Moms"
"Work-From-Home Moms"
Client Goals
Tracking
Pixel Tracking
UTM Link Tracking
GTM Goal Triggers
Ad Structure
Sponsored Content
Google
Budget
Campaign Priority
Highest
20% Paid Search Budget
30% Display Budget
Targeting
Keywords Specific to Schools
Affinity Category
In-Market Category
Client Goals
Reach People Who Are Searching
Generate Leads
Brand Awareness
Tracking
UTM Link Tracking
Pixel Tracking
GTM Goal Triggers
Ads Structure
1 Responsive Text Ads
10 Headlines
4 Descriptions
2 Text Ads
3 Headlines
2 Descriptions
Display Ads
At least 4 Creative Assets in Different Sizes
1 Responsive Ad if possible
Facebook
Tracking
Pixel Tracking
UTM Link Tracking
GTM Goal Triggers
Client Goals
Brand Awareness
Target Parents, Teachers, Facility (Advocates)
Campaign Goals
Conversions
Leads
Generate Leads
Leads
Lead Forms on Facebook
Generate Leads
Target Decision Makers
Campaign Goals
Conversions
Campaign Objective
Leads
Generate Leads
Leads
Lead Forms on Facebook
Targeting
Ads Structure
2 Text Ads
2 Primary Copy
2 Headlines
2 Descriptions
2 - 4 Creative Assets
Budget
Campaign Priority
Highest
40% of Facebook Budget