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PRICING (G) - Coggle Diagram
PRICING (G)
ADJUSTMENTS (7)
promotional
special event
loss leader
georgraphical
Zone
Uniform Delivered
FOB
Freight Absorption
basepoint
psychological
segmented pricing/discriminatory
dynamic
Discount and allowance
international
PRODUCT MIX (5)
Bundle
Captive
By-product
optional
Product line
MAJOR STRATEGIES (3)
CUSTOMER VALUE
value-added pricing
good value pricing
COMPETITION
going-rate
COST
mark-up pricing
Break-even pricing
fixed/variable
NEW PRODUCT (2)
Skimming
Penetration
ELASTICITY
inelastic
elastic