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PRICING (G) - Coggle Diagram
PRICING (G)
ADJUSTMENTS (7)
Promotional
special event
loss leader
Geographical
Zone
Uniform Delivered
FOB
Freight Absorption
basepoint
Psychological
9.99euro
Segmented pricing/discriminatory
segment
time
Dynamic
bolt
Discount and allowance
rebates
advertising
volume
cash
International
starbucks
PRODUCT MIX (5)
Bundle
meal
Captive
cartridges
By-product
olives
optional
airline
Product line
3scoops
MAJOR STRATEGIES (3)
CUSTOMER VALUE
value-added
good value
COMPETITION
going-rate
COST
mark-up
Break-even
fixed/variable
NEW PRODUCT (2)
Skimming
High
Penetration
Low
ELASTICITY
inelastic
elastic