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2.0 Literature Review - Coggle Diagram
2.0 Literature Review
2.1 User engagement in social media through technological advancement.
2.1.2 (Jang& Chang,2018).
2.1.3 (Pulidoet al. 2018).
2.1.4 (Iyamu, 2017).
2.1.5 (Jeffrieset al. 2017).
2.1.1 (Hussein & Hassan, 2017).
2.4 Technological Trends on Facebook affecting the consumer perception
(Weller, 2016).
(Chawla, Kowalska-Pyzalska&Oralhan, 2020).
(Bhandari & Bansal, 2018).
(Tarafdar&Tanriverdi, 2018).
(Munn & Branch, 2018).
2.2 Importance of technological factors for impacting the minds of the users
2.2.2. Build rapport with the followers
(Bouwmanet al. 2018).
2.2.3. Improve communication
(Mdet al. 2017).
2.2.1. User attention to important messages
(Cho & Son, 2019).
2.2.4. Make the followers feel special
(Alayis, Abdelwahed&Atteya, 2018).
2.3 Benefits of technological factors for businesses and establishing relationships
2.3.2 A cost-effective means of marketing
(Arekaret al. 2018).
2.3.3 Saving time and money on communication
(Ugwuanyi, Olijo& Celestine, 2019).
2.3.1 Ability to create userbase and audience
(Zhaoet al. 2017).
(Matikiti, Mpinganjira& Roberts-Lombard, 2018).