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Qualitative Research - Coggle Diagram

- - - - Method that involves asking questions, listening to and recording audio from participant’s views.
      - structured, semi-structured, or unstructured format in an in-depth manner.
      - Can ask questions about experiences, opinions, feelings, and knowledges to participant(s)
      - Advantages:
        
        provides flexibility to the interviewers
        
        method has a better response rate than mailed questions.
      - Disadvantages:
        -very costly and time consuming
    - - Researcher observes the participant’s ongoing behavior in a natural situation or scenario
      - Very useful when the researcher need more informations about a specific research questions to formulate a more complete and accurate survey
      - Helps the researcher when the study is a behavior in a natural setting is vital to their research questions
      - Advantages:
        
        can access to a large group of participants and gain faster data collection
        
        lower costs
      - Disadvantages: observations may lack depth and qualitative richness
    - - Focused and interactive session with a group small enough for everyone to have a chance to talk and large enough to provide diversity of opinions
      - Advantages:
        can see the participants’ expression and body language
      - Disadvantages:
        
        results are may not projectable
        
        potentially biased results due to group influence