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Qualitative Research - Coggle Diagram
Qualitative Research
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Data
Collection technique
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Structured Interview, focus group discussion, observations, and audio-visual material
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Gather broader, more in-depth information from fewer respondents
Analysis
Deductive Approach - using research question to group the data and then look for similarities and differences
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Type
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Unstructured text ( Interview, focus group)
Structured text (news article, books)
What?
Development of concepts which help us to understand social phenomena in natural settings, giving due emphasis to the meanings, experiences and views of the participants.
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