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Social Media Marketing, Article links, uses, such as, such as, achieved…

- - - - Major platforms
        
        Facebook
        
        twitter
        
        linkedin
      - contains
        
        pros
        
        Most commonly used forms of social media
        
        Integrated with scheduling tools
        
        which
        
        provides schedule component names, definitions, structural relationships and formats that support the application
        
        All platforms have capabilities for photos/videos
        
        cons
        
        if
        
        business post only links
        
        results in
        
        a harder time getting engagement
        
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        affected by
        
        platforms such as facebook
        
        who
        
        prioritise individual posts over business posts
    - - uses
        
        major platforms
        
        Instagram
        
        pinterest
      - contains
        
        pros
        
        Increased brand awareness
        
        refers to
        
        60% of people learned about products through instagram
        
        visual content
        
        refers to
        
        instagram and pinterest allow experimentation with visual content
        
        cons
    - - uses
        
        major platforms
        
        youtube
        
        vimeo
      - contains
        
        pros
        
        such as
        
        longer videos
        
        refers to
        
        videos can be longer than on other websties
        
        website linking capabilities
        
        refers to
        
        allows businesses to link their videos to their websites
        
        analytics
        
        refers to
        
        statistics of views, watch time and subscribers
        
        cons
        
        possibly
        
        more costly and time consuming
        
        requires backend tasks
        
        such as
        
        youtube video optimisation
    - - uses
        
        major platforms
        
        snapchat
      - contains
        
        pros
        
        such as
        
        creativity
        
        young audiences
        
        refers to
        
        platform allows brand to reach out to younger audience
        
        BTS
        
        consists of
        
        stories that can give users a behind-the-scenes look at your brand
        
        cons
        
        include
        
        limited to mobile devices and are not as easy to use
        
        more expensive and time consuming
    - - uses
        
        major platforms
        
        tumblr
        
        reddit
      - contains
        
        pros
        
        include
        
        sharing media
        
        begin conversations about a topic
        
        allow linking to outside websites
        
        cons
        
        refer to
        
        longer posts take longer to craft
        
        posts may go unseen
        
        too niche/limited an audience
- - - - avoid overlaps
        
        equates to
        
        covering up as many market segments as possible
        
        cause
        
        increase in cost without driving returns
      - Understand audience
        
        consists of
        
        audience demographics and buying behaviour
      - understand platforms
        
        defined by
        
        knowing the algorithms
        
        for example
        
        If using instagram, leverage on instagram stories due to higher engagement rates
      - S.M.A.R.T goals
        
        Attainable
        
        refers to
        
        goal can be met by organic and paid campaigns
        
        Realistic
        
        refers to
        
        achievable in a specific time frame
        
        affected by
        
        past performances
        
        Measureable
        
        refers to
        
        use analytics to measure reach and engagement
        
        Time-bound
        
        refers to
        
        time-frame is well defined
        
        Specific
        
        refers to
        
        engagement, platform, target area must be well defined
      - User generated conent
        
        refers to
        
        users sharing your content free of charge
        
        achieved through
        
        giveaways
        
        hashtag contests
        
        how does it help?
        
        more followers and leads
        
        Social proof adds to brand credibility
- - - - how to spot social competitors
        
        achieved through
        
        simple google searchs
        
        consists of
        
        valuable keywords
        
        phrases
        
        industry terms
        
        afterwards
        
        pay attention to who is active on social media
        
        why is it helpful?
        
        1 more item...
      - understanding what works for them and why
        
        impacts
        
        determine and design your own campaign based on conclusions
        
        NOT to copyright/steal content from competitors
  - - - adaptation
        
        refers to
        
        adapting your strategy as the year progresses
      - analysing your efforts
        
        refers to
        
        looking at your top performing content
        
        impacts
        
        future content
        
        which means
        
        1 more item...
        
        why is it important?
        
        without analysing you will never know how your campaigns performed
        
        unable to adapt
  - - - clicks
        
        showcases
        
        what drives user curiosity and encourages people to buy
      - engagement
        
        refers to
        
        percentage of social interactions compared to impressions
        
        equates to
        
        how well your audience perceives you
        
        their willingness to interact
      - Reach
        
        refers to
        
        number of unique users who saw your post
        
        implies
        
        how far your content is reaching
        
        is it effective in reaching users feeds?
      - hashtag performance
        
        refers to
        
        what are the most used hashtags on your side
        
        affects
        
        focus of content going forward
        
        which hashtags most associated with your brand
        
        which hashtags created the most engagement
- - - - your customers are on social media
        
        refers to
        
        70% of U.S population has at least 1 social media profile
        
        an expected 3.1 billion users worldwide
        
        creates
        
        opportunity for small businesses to reach their online audience
      - consumers are more receptive to social media marketing
        
        shown by
        
        95% of online adults are likely to follow a brand on social media
        
        because
        
        they find content and information in social media campaigns valuable
        
        result of
        
        social media shows a different side of your brand is more conversational
        
        allows
        
        authentic connections with customers
        
        impacts
        
        1 more item...
      - increased brand recognition
        
        derived from
        
        increased visiblity
        
        presents
        
        new opportunities to share content
        
        through
        
        1 more item...
        
        show brands voice and personality
  - - - reaching specific audiences
        
        leads to
        
        higher conversion rates
        
        converts
        
        interested lead to happy customers
        
        targeting ideal customers
        
        leads to
        
        increase in relevant traffic
        
        understanding consumer demographics
        
        affects
        
        the type of content to create
        
        impacts