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Quantitative data collection methods, image, Ejemplo-buyer-persona…
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Required gains
These are gains without which a solution wouldn’t
work. For example, the most basic expectation that we have from a smartphone is that we can make a call with it.
Expected gains
These are relatively basic gains that we expect from
a solution, even if it could work without them.
Desire gains
These are gains that go beyond what we expect from a solution but would love to have if we could. These are usually gains that customers would come up with if you asked them.
How created it
- Define
- Focus on sociocultural characteristics
- Work history
- Habits
- Goals
- Challenges
Functional jobs
When your customers try to perform or complete a specific task or solve a specific problem,
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Personal/emotional jobs
When your customers seek a specific emotional state, such as feeling good or secure,
Undesired outcomes, problems, and characteristics
Obstacles
How doyour customers define too costly?
Takes a lot of time, costs too much money, or requires substantial eforts?
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