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CHAPTER 11: RESEARCH METHODOLOGY - Coggle Diagram
CHAPTER 11: RESEARCH METHODOLOGY
Introduction
the specific procedures or techniques used to identify, select, process, and analyze information about a topic. In a research paper, the methodology section allows the reader to critically evaluate a study's overall validity and reliability
Qualitative methodology
Quantitative methodology
quantitative methodology
usually a large number of cases representing the population of interest
use survey, simulations
the systematic empirical investigation of observable phenomena via statistical, mathematical, or computational techniques.
qualitative methodology
discover ideas, used is exploratory research with general research objects
focus group, individuals depth interview, group discussion
relies on unstructured and non-numerical data
triangulation
investigator triangulation
theory triangulation
data triangulation
methodological triangulation
differences
qualitative
: begins with general concepts, explanations, descriptive analysis , questions follow respondent'ts reaction, building theories
quantitative
; begins with framing hypothesis, analytical induction, generalisation, statistical analysis, making inferences based on statistical tests