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Marketing ethics, derived from, achieved through, throughout, recognised…

- - - - being turthful
        
        about
        
        product/service
      - NEVER
        
        exaggerate capabilities of product
        
        Hide products flaws
      - Intentions
        
        which means
        
        all advertisements should have clear agendas
        
        NO hidden agendas
    - - advertisers remain truthful, not deceptive, backed by evidence, and fair.
  - - - misrepresentation of a product/service in some way or the use of subliminal messaging to fit a hidden agenda.
    - - deceptive ways to manipulate or convince the consumer to buy the product or service.
      - promotion of deceitful or negative behaciour
  - - - ethical
        
        display the difference between the products/services being advertised and those of competing companies.
      - unethical
        
        seeks to cause confusion through the use of a logo and messaging, that resembles the competition.
- - - - choosing environmentally safe options
        
        equates to
        
        increased customer support
        
        due to
        
        their inclination to put their money to good use
  - - - NEVER lying to consumers
        
        equates to
        
        hold fast to a policy of transparency from the beginning
        
        which prevents
        
        having to answer why your business lied about things it can’t prove and aren’t true.
  - - - helping those in need
        
        refers to
        
        donating to causes and helping those in need
        
        influences
        
        a cycle of positive behaviour
        
        attracts
        
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- - - - long-term gains
        
        enhanced brand value
        
        Market leadership
        
        understanding intricacies of the Importance of Marketing Ethics and formulates it as one of its crucial objectives
        
        which means
        
        competitive brands trying to benchmark its practices and strategies to their own
        
        resulting in
        
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        Distinctive
        
        achieved through
        
        following the intricacies and the nuances of the marketing ethics
        
        on a
        
        continous
        
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        consistent
        
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        Customer loyalty
        
        wins
        
        trust and loyalty of customers
        
        due to
        
        basic human nature and tendencies
        
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- - - - dedicatedly followed
        
        during
        
        creation of marketing strategies and campaigns
- - - - Identify Ideal Customer
        
        understand
        
        motivation
        
        impacts
        
        marketing strategy
        
        enables
        
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        consumers desired outcome
    - - Understand problem you solve
        
        defined by
        
        Does your product solve the core problem
        
        impacts
        
        consumers' decision to buy product
        
        because
        
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    - - Create a connection
        
        consists of
        
        overcoming obstacles
        
        personal journey
        
        builds
        
        trust and support from people