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Qualitative research - Coggle Diagram
Qualitative research
Types
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Ethnography
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Working with unstructured data, analysing data
through interpretation of the meanings attributed by research respondents
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Content analysis
Detailed and systematic examination of the contents of a
particular material for identifying patterns or themes
Performed on forms of human communication including journal, book, printed media and recorded human interaction
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Definition
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Involves data collection of personal experiences, introspection, stories about life, interviews observation, interaction and visual texts which are significant to people life
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Data analysis
Pool of data obtained from interviews, fieldnotes of
observations and analysis of documents
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