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Digital Marketing Project - Coggle Diagram
Digital Marketing Project
Important questions before diving in
Why do I study that?
To develop a profitable source of income
To become a digital nomad, work remotely and travel the world
To develop skills that allow me to find a job regardless of the economy balance
To develop skill and knowledge that I can use to grow my future businesses
When can I use that skill/knowledge?
After understanding all the aspects, different platforms and tools, I can start serving my potential clients
How can I use that knowledge/skill?
I can use that skill to monetarize it and develop marketing skills to promote my future businesses
How can I break it down into smaller parts and recombine them into broader categories and themes?
Digital marketing
Tools to work with
Social media
Paid Social Media tools
Email Marketing tools
Display Retargeting tools
Programmatic advertising tools
Website testing tools
Content Creation tools
Content Curation tool
Website Analytics tools
Customer Service Tools
SEO tools
Affiliate Marketing tools
Clients/Potential Jobs
Fiverr
UpWork
Freelancing.com
Directly via email or social platforms
Guru
WeWorkRemotely
Social Media platforms
Most of the world
Twitter
LinkerdIn
Instagram
SnapChat
Reddit
YouTube
WhatsApp
Tumblr
Viber
Pinterest
Facebook
China
QQ
QZone
Sina Weibo
Baidu Tieba
Russia and Soviet Union
VKontakte
Oddnoklasniki
Browsers
Google
Bing
Mozilla
Microsoft Edge
Opera
Safari
Types
Content Marketing
SEO
SEM
Social Media Marketing
Pay-Per-Click Advertising
Affiliate Marketing
Email Marketing
Instant Messaging Marketing
Video Marketing
Influencer Marketing
Mobile Advertising
Television Advertising
Radio Marketing
Key areas
Brand management
Web analytics
Digital public relations
What are the most important things to learn, based on my personal goals?
My personal goal is to travel the world as a digital nomad. You can break it down into 2 parts
Digital
I work remotely with my laptop, using my skills and knowledge to provide
Products
Services
Translation
Digital Marketer
Affilliate Marketing
Online courses
Nomad
Travelling the world while working on the way
What is the right order to learn that information?
Make a list of 100 course you would like to go through. Categorize them by their price (free-paid)
Make a priority those free courses, as you can not afford more advanced ones
As you max out your free courses, make a transition to paid ones (from the most affordable to the least)
Start with some introductions to digital marketing, understand its fundametals and used terms.
Then you can switch to more detailed and specific topics
How can I access the information?
(Memory Palaces)
Sources of information
Online courses
Recently started
Billy Gene's course
Officeless Masterclass
Platforms
Udemy
Skillshare
Reliablesoft
SemRushAcademy
HubSpotAcademy
Coursera
edX
Social media platforms and browsers
Facebook + Instagram
Google Digital Workshops
SnapChat guides
YouTube guides
Google Skillshop
Ways to remember information
Do not create mind maps, mind palaces, but use the knowledge right away
What will my study sessions look like and how can I compress timelines?
Parkinson's Law
Work expands to fill the time you alot it
1st August- 30 September.
Daily I will execute 4 hours (12 pomodoros)
1st October- 31st January
Make your studies and work your priorities. If you can not handle it, opt for 1-2h/day. (2-5 pomodoros/day)
Remember to schedule those sessions to make them relevant
How will I measure and track my progress?
SMART Goals
Specific
I want to go through 100 online courses about digital marketing
Measureable
Make a list of 100 online courses, categorize them the length and their availability (free to paid). Every time I finish one of them, I check them off on my wishlist
Attainable
Within the period of time of 6 months, executing daily 4 hours on studying courses and practising new skills it is within my scope
Relevant
Preparation is the key to develop high quality skill, backed up by knowledge. Such a time investment makes me an expert at that field
Time-bounded
6 months
August-September (2 months)
Execute 4 hours daily (12 pomodoros)
October-January (4 months)
Studies and side job are your main priorities. Make sure to keep them organized in a manner that allows you to study digital marketing. If you can keep the same pace of 4 hours daily. If you can not- find 1-2h over the day.
What will I do if my plans do not go well?
Let's assume that your goals will not workout due to those reasons:
Too many obligations to meet (studies, work, online courses and personal life)
I lose motivation due to the complexity of the subject
I will change my project
How much knowledge do I actually need?
In order to provide the best quality service to your leads, you have to become an expert at Social Media and Browsers Ads Management. It could take lots of time, but the perspective and potential profit outweights the time investment.
DiSSS
Deconstruction
How can I break things down into their basic units of learning?
Selection
What are the 20 % of those units that will give me 80% of the benefits?
Sequencing
What is the best order to learn these units?
Stakes
How can I use psychology or social pressure to condense my timelines and push myself to learn faster?