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Greenwashing in Skincare Industry - Coggle Diagram
Greenwashing in Skincare Industry
Consumer knowledge and myths based on marketing
deception
fearmongering
greenwashing
(natural, organic, clean ) marketing terms
demonising safe ingredients
'chemical- free'
'toxin-free'
parabens, SLS,
perservatives
oxybenzone
promoting natural ingredients and DIY
ACV
baking soda
aloe vera
essential oils
coconut oils
Other factors that influence why products people buy
cruelty free
vegan
local brand
independent brands
sustainability
fair trade ingredients
ambassadors/influence
price
multi-purpose
active ingredients
packaging
social media
transparency
Potential Questions
How much do consumers care/research the skincare products they purchase?
How much does green washing play into consumer choices in the skincare industry?