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Qualitative Research - Coggle Diagram
Qualitative Research
What?
Focusing on examining phenomena
Using subjective interpretive method
Types
Ethnography
Grounded theory
Phenomenology
Methods
Sampling ( non-probability sampling
)
Convenience sampling
Quota sampling
Snowball sampling
Data collection procedure
Observations
Documents
Interviews
Instruments
Open-ended question
Interviews
Disadvantages
Creates subjective data
Require multiple sessions
Time consuming
Advantages
Flexible
Based on human experience and observation
Small sample size
Design
Inductive research
Research Question
Research framework
Why?
Focus on words rather number
Understanding views and perceptions