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Segmentation, Targeting and Positioning, is to, Why Important?, There are,…

- - - - Age
      - Income
      - Family Size
      - Gender
      - Education
      - Offer baseline understanding of consumers' identity
    - - Actvities
      - Values
      - Lifestyle
      - Opinions
      - Offers valuable insights in minds of consumers
    - - Pages Viewed
      - Time on Site
      - Emails Opened
      - Stage in Funnel
      - Cursor Movement
      - Builds fully customised experiences
        
        Address needs and desire of jobs
    - - Local Climate
      - Current weather
      - Language
      - Regional Preferences
      - Better serving users
        
        Relevant
        
        Effective at engaing and converting users
        
        Helpful
- - - - Mission statement
        
        Identifies who you are
        
        What you stand for
    - - Slogan
    - - Determining strengths and weaknesses of business
      - Carving out positioning in market
    - - Understanding where the business stand
        
        Properly compete for market share
    - - Creating strong marketing plan strategies
        
        effectively position business in market
    - - Business and value proposition must be shared clearly
    - - Qualitative and quantitative data gathering
        
        Focus gathering
        
        Surveys
        
        Laddering interviews
  - - - How want customer thinks of the business
      - How they compare you with competition
      - What factors that influence their decision making
    - - Follow through on a consistent basis, right across the organisation
    - - Listen to market feedback
      - Decide what vision and values are
      - Decide what you want customers to say when thinking of your name