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AFR Email Flow Chart, Pardot Follow-Up Email #2, Constant Contact…
AFR Email Flow Chart
Pardot Follow-Up Email #2
Send to Scrubbed SF List (w/out attendees) ~1500 Contacts
Nurture Email #1
Open?
Yes
Nurture Email #2
Open?
Yes
Nurture Email #3
Open?
2 more items...
No
No
Constant Contact Prospecting Email #1
Definitive List
Watch Video? (Form)
Yes
Opted-In? (Form Automation)
Yes
Add to Nurture Program
No
End
No
Constant Contact Follow-Up Email #2 to Un-Opens?
Watch Video? (Form)
Yes
No
End
Pardot Follow-Up Email #1
VP Supply List
Nurture Email #1
Open?
Yes
Nurture Email #2
Open?
Yes
Nurture Email #3
Open?
2 more items...
No
No
Lead Capture: Video View
Problem Awareness
Solution Awareness
TM Awareness
Sales Ask (Demo)
Auto Nurture All Contacts
Send from Account Owner
Send from Account Owner
Lead Capture: Video View
*Auto MQL if contact views video?