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"INTERNAL MARKETING - Coggle Diagram
"INTERNAL MARKETING
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MODELS
Grönroos Model:
Based on the active participation of Human Resources in different interactive functions to obtain quality of services, a satisfied customer and increase the profitability of the company.
Lings Model:
It is based on work groups that carry out different transactions through a delivery and service mechanism, creating relational marketing at all levels.
Berry Model:
It takes as its base and fundamental element the orientation of the internal market towards the employee as a client
Tansuhaj, Randall y McCullough Model:
Usa técnicas que generan un comportamiento de esfuerzo y desarrollo de trabajo que serán reflejadas en el marketing externo.
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DEFINITION
They are techniques that allow the idea of the company to be sold (objectives, strategies, structures, etc.) to a market made up of internal workers and clients with the aim of increasing motivation and productivity.