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SEMIOTICIANS, LKK, ROLAND BARTHES´S THEORY, FERNINDAND SAUSSURE´S THEORY -…
SEMIOTICIANS
*Signifier= A word you can see, read or write
*Signified= idea or concept that comes to your mind
This process is called SIGNIFICATION.
WHITE PIGEON
- REPRESENTAMEN: the sign or word I will interpretate
- INTERPRETANT: how I interpretate the representamen(idea).
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CHARLES SANDERS PEIRCE
His theory says that a sign has three important elements “representamen, a interpretant and an object” and this process is called SEMIOSIS.
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we use synomyms in order to describe a thing or idea but with different words .For example. The beautiful girl, the pretty girl, the attractive girl , the radiant girl, the gorgeous girl, etc. All this words come back to the same idea or concept.
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The second one focuses on DECONSTRUCTION. What it means? It focuses on opposition. The opposition is characteristically “binary” and “hierarchical”, involving a pairo f terms in which one member of the pair is assumed to be primary or fundamental, the other secondary or derivative.
FOR EXAMPLE. A piercing we can see it as a bad thing that just lost people use it because of our ideology or how we have been raising, but in other part of the world like in India people use them as a signal of skills. More piercings they have more skills they have.
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He based his theory in gramatical entity and speaker. Why? Beacuse he said that it is imposible to isolate some nouns.
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ROLAND BARTHES´S THEORY
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BLENDER: an elctric machine used to crop, liquefy, or mixed food.
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