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INTERNAL MARKETING, Satisfaccion_Laboral - Coggle Diagram
INTERNAL MARKETING
Phases
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3.Product
It will depend on the moment according to the priorities of the company. It could be from the organizational culture to the corporate objectives or new tools.
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5.Communication
The most appropriate timings, formats, supports and tools will be used to communicate each of the actions included in the plan.
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6.Analytical
The results are measured to compare them with the established forecasts, correct possible errors in time and, in any case, optimize future actions.
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2.Segmentation
Take into account the different profiles, positions, needs or expectations of employees to plot actions as personalized as possible.
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7.Collaboration
The HR Managers, management and middle managers will be key figures in the definition and implementation of the plan.
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1.Objective definition
Get the company's employees to achieve a high level of satisfaction and motivation in their jobs, as well as brand commitment.
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Principles
To work in team
Find alternatives to make internal work, which can lead to stress and fatigue, more enjoyable. (team leadership, shared goals and recognition.
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To know the customers
Consider that employees are also clients, and that they need well-defined tasks that have the possibility of meeting their aspirations and interests.
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To offer a vision
Simple vision that is communicated with passion and frequency. In addition, to contribute to emotionally maintain people in the company.
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Processes related
Adaptation of work
The employee should have the opportunity to work in a position that corresponds to his motivations and abilities.
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Development
Actions related to the development of skills and new knowledge are the management of the human resources department, which is a support for other departments.
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Hiring of employees
A good recruitment and selection process is the initial step to have employees who have a positive predisposition towards the company.
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Internal communication
Understands the contact between managers and employees and between managers regarding the needs of employees
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External communication
Represents the communication aspects related to the organization that occur in the external environment, either by participation in activities carried out by the community, by awards received, by advertising campaigns or by launching new products or services.
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Benchmark
Two specific actions: the segmentation of internal customers and the knowledge of the needs of employees.
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Elements
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Company
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What is sold through better working conditions, greater employee participation in decision-making, a better work environment and greater motivation and integration that have an impact on higher profitability.
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Definitions
It is to carry out marketing activities focused on the company's workforce, in order to promote that its employees and departments share the organization's values and objectives (Bekin, 2004).
According to Benavente, internal marketing is considered as an attractive, incentive and retaining internal clients, through work-products, aimed at satisfying their needs (2014).
According to Berry and Parasuraman (1991) "internal marketing is the philosophy of treating the employee as an internal customer"
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