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Qualitative Research - Coggle Diagram
Qualitative Research
Summary
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Analyzed by summarizing, categorizing and interpreting
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Key terms: understanding, context, complexity, subjectivity
Definitions
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Used to understand concepts, thoughts or experiences
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Common methods include interviews with open-ended questions, observations described in words, and literature reviews that explore concepts and theories.
Data collection methods
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Focus groups: Discussion among a group of people about a topic to gather opinions that can be used for further research
Ethnography: Participating in a community or organization for an extended period of time to closely observe culture and behavior.
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How to analyze?
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Consists of text, images or videos instead of numbers
Common approaches are qualitative content analysis: Tracking the occurrence, position and meaning of words or phrases, Thematic analysis: closely examining the data to identify the main themes and patterns, and discourse analysis: studying how communication works in social contexts.
When to use?
To understand something (concepts, thoughts, experiences)