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West IIOT GTM CAMPAIGN - Coggle Diagram
West IIOT GTM CAMPAIGN
TIME
2-3 Months (Current Quarter)
ACCOUNT IDENTIFICATION APPROACH
CRITERIA : Qualified Industry Segments
Business Continuity
Profitable/ In Demand
SHORTLISTED SEGMENTS
Pharma Manufacturing
CIPLA
ACG
EMCURE
CADILA
ALEMBIC
SUN
PIRAMAL
CPG (Consumer Product)
FMCG Manufacturing
PARLE AGRO
MONDELEZ FOODS
MARICO
Consumer Electronic Manufacturing
VOLTAS
JABIL CIRCUITS
BAJAJ ELECTRICALS
BLUESTAR
Homeware
HAMILTON
NEELKAMAL
Petrochemical Industry
APAR
PETRONAS
REACHOUT APPROACH
STAKEHOLDER IDENTIFICATION
Identify Business Stakeholder
Lead by Sales (RM/ AM/ BDM/ BRM)
Identify Technical/ Operational Stakeholder
Lead by BU (Product Team)
1ST CALL : INTRODUCTION
2ND CALL : FOCUSED WORKSHOP
3RD CALL : INFORMATION GATHERING
4TH CALL : Q&A
5TH CALL : PILOT PROPOSAL
6TH CALL : NEGO/ Q&A
7TH CALL : ORDER
CONTENT CREATION
Segment wise problem statement and Business Value realisation metrics
Segment wise Scenario Mapping
Our Understanding of the Industry and its manufacturing process
Problem Areas
Possible Solutions
Sify Proposed Solution
Benefit
Case Study/ Used Case/ Testionial
Sify's Approach Note