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Digital Marketing :robot_face:, Search Engine Optimization, Always…
Digital Marketing :robot_face:
compared to traditional marketing
only accessible with internet
message likely to hit target market
Ad location can be revised
more specific targeting
Little investment to reach customer
Has immediate analytics
easy to manage campaigns
Types
Paid media
Affiliate marketing
utilize those with position of 'power'
Search engine marketing
Programmed engine to encourage click through when specific key words are typed
Social advertisement
Earned / Social touchpoints
Display advertising
Online PR
positive mentions by 3rd party that are visited by target audience
Social media
Advantage
Consumer insight
increase market reach
Improved brand loyalty
develop brand
Brand recognition
Bloggers
Owned properties
Own website
Own employees
Own community
Advantage
Kickstart word of mouth and social sharing
shorten buyers journey to buy product
Easier to create awareness and engagement
Convert new buyers to rabid buyers
Omni-channel
seamless & intergrated
Uses multiple channel but not all
Creates a unified voice and a brand
Example
Macdonald
MacDonald app can be accessed by phones, website and in store. Any updates are done in real time.
what
The act of promoting and selling products and services by leveraging online marketing tactics
thru
.
technology
Such as
Databases
Mobile/wireless
Email
Digital TV
Web
to achieve
profitable acquisition
retention of customer
Search Engine Optimization
Improves visibility of website
to appear more frequently in search engines
Increase web traffic
generate more sales
ranking high on search engine
Definition
process of optimizing online content to appear on top on search engines when a certain keyword is present
Always something extra:notebook_with_decorative_cover:
Covid-19 pandemic has sped up digital transformation in firms: Study
https://www.straitstimes.com/business/companies-markets/pandemic-has-sped-up-digital-transformation-in-firms-study
More services for SMEs and consumers on e-commerce portal 99%SME
https://www.straitstimes.com/business/companies-markets/enhanced-99smesg-portal-gives-smes-extra-help-in-omni-channel
What is SEM
https://www.oberlo.com/ecommerce-wiki/search-engine-marketing-sem
30 brands with excellent social media strategies
https://econsultancy.com/30-brands-with-excellent-social-media-strategies/
Reading source :notebook_with_decorative_cover:
https://www.digitalmarketer.com/digital-marketing/
https://www.business.gov.au/marketing/online-presence/social-media-for-business
https://99designs.com.sg/blog/marketing-advertising/digital-marketing-vs-traditional-marketing/#:~:text=The%20main%20difference%20between%20digital,as%20social%20media%20or%20websites
.
https://www.omnisend.com/blog/omnichannel-marketing/