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QUESTIONNAIRE SURVEY - Coggle Diagram
QUESTIONNAIRE SURVEY
Questionnaire
A predetermined set of questions designed to capture data fro respondents
Scientifically developed instrument for measurement of key characteristics of individual, company's events and other phenomena
Good survey research requires good questionnaires to ensure accuracy in the data
Questionnaire Design
The question must be asked in very simple and concise language
No unrealistic demand should be made on the respondent's know-how, memory and willingness to respond
Each question should deal with only one dimension or aspect. Avoid double barrelled questions
Validity and Reliability of Questionnaire
Validity is the ability of an instrument to measure what is designed to measure
Reliability will be used on the consistency and stability of the survey instruments
Questionnaire Content
The ability of the question to produce the data required
The ability of the respondents to answer accurately
The willingness of the respondent to answer accurately
The impacts of external events
Questionnaire Piloting
Gives a chance to practice administering the test
Bring light any weaknesses in the procedures of administration
A statistical procedure can be applied to the data gathered
Questionnaire Administration
Identify the population and sample of study
Identified specific characteristics researcher want to use fro sample
Identified the key personal to help
Set the appointment day
Advantages of Questionnaire Survey
It is relatively inexpensive if the respondents of the study are scattered only in one area
It is not affected by the skill and bias of the researcher in implementation
It makes it possible to cover a large number of samples
Layout of Questionnaire
The questionnaires began with a title which is concise description of what the study is all about
To extract real answers, it is stated in the questionnaire that all answers given will used only for statistical and research propose
Each respondent os politely instructed how to complete the questionnaire
An acknowledgement of gratitude is expressed