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SEMIOTICIANS, Made by: Juan Carlos Linares Avila - Coggle Diagram
SEMIOTICIANS
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Example 1: the word "piano" Denotation: A large musical instrument with a row of black and white keys that are pressed to play notes. (A dictionary´s concept) Connotation: An instrument that creates such a gorgeous music (my concept). 
Example 2: Denotative signifier; Green
Denotative signified: color
Connotative signified: Nature
He is known for his contribution to semiotics regarding the concepts of "denotation" & "connotation". He also added the denotative and connotative signifier and signified.
His work entails the concepts "referent" (the speaking subject) and "referee" (the subject of speech).
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Example 1: The characters of a book arguing during a scene.
Person 1: The referent (the main character or the author).
Person 2: The referee (A secondary character, or the reader).
Example 2: "Hey, you over there!"
We do not know who the referent (speaking subject) is talking to (who the "you" is, or also known as "referee").
His theory stated that the structure of the sign has two parts: The signified and the signifier.
He also said that the language is a system of signs.
Ferdinand de Saussure
He was a Swiss linguist known as the "father" of the tenth century linguistics.
Example 1: Signifier: "Flower"
Signified: Whichever kind of rose comes to your mind, whether it is a lily, a daisy, or a sunflower
Example 2: Signifier: "ball"
Signified: It may be a dance party, or a rounded toy to play soccer.
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In his work, he claims that the written form is the signifier of a spoken signifier. He also believed that there was a final term for a word (this was deconstruction).
Example 1:
Lion: Big, strong, fearsome
Cat: Small, chubby, cute
Example 2:
Day: The sun and clouds
Night: The moon and the stars
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