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Semioticians - Coggle Diagram
Semioticians
Jacques Derrida 
Deconstruction
These oppositions are characteristically “binary” and “hierarchical,” involving a pair of terms in which one member of the pair is assumed to be primary or fundamental, the other secondary or derivative.
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Example: woman = emotional, pliant and weak
man = rational, firm and strong
Émile Benveniste
He explained about the speaking subject (referent)= writer or speaker, and the subject of speech (referee) = “I” in discourse – the word spelled “I.”
For example if I receive a call from an unknown number, I will not know who is the person who is calling if I do not answer the phone, it could be a friend who changed the number or someone who called the wrong number.
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Charles Sanders Peirce
Theory
Semiosis
Sign
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Interpretan
Tree
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Types of Sign
Icon
It seen in photos, sculptures, cinematic images, etc.
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Index
The index gives you the path to the object, and it has a direct connection to it.
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Symbol
Everyone would understand the picture (icon) in any country, but probably, it would be difficult for someone to identify it in a different language.
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Roland Barthes
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Ferdinand de Saussure
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