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Semioticians - Coggle Diagram
Semioticians
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Ferdinand de Saussure
Theory:
The sign is the whole that results from the association of the signifier with the signified - study of “the life of signs within society.” and the most important of all systems.
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Jacques Derrida
Theory:
The written form is the signifier of a spoken signifier.
He mentioned about “game” of signification, which means the symbolic attributes words have (Can lead to Deconstruction or opposite terms).
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Roland Gérard Barthes
Theory:
The formal study of symbols and he helped to establish structuralism and The New Criticism as leading intellectual movements.
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Emile Benveniste
Theory:
He explained about the speaking subject (referent)= writer or speaker, and the subject of speech (referee) = “I” in discourse – the word spelled “I.”
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