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CHAPTER 11: Research Methodology - Coggle Diagram
CHAPTER 11: Research Methodology
Qualitative Methodology
Characteristics of Qualitative Research Methodologies
Purpose
better understanding of complex situations
exploratory in nature
Process
more holistic and emergent
specific focus
Data collection
verbal and non verbal data
Tend to select a few participants who know best about the phenomenon under investigation
Data analysis
Use inductive reasoning
Reporting findings
sufficient skill to write clearly
descriptive research which concern about the understanding of how things happen and how they are related
rather than for measuring the relationship between variables
Strengths and Weakness of Qualitative Methodology
Strength
Provide facts
Deep understanding
Results more detailed
Greater scope for prediction
Great accuracy
Weakness
Slower
More expensive
More complicated
intuitive
unmanageable
low response rates
Quantitative Methodology
Elements in Quantitative Research Approach
Purpose
validate or confirm the relationship between variables
Process
represent particular mainstreams that are ideas or phenomena in the related study
Data collection
conduct validity and reliability analyses for variables
Data analysis
Conclusion are drawn from research hypotheses
Reporting findings
data should be presented via graphic technique
developing more systematic and sophisticated procedures to test, prove and verify hypotheses
Strength and Weakness of Quantitative Methodology
Strength
Cheap
Simple
Relatively quick
offers useful overview
helpful as prelude to qualitative
Weakness
subjectivity
higher levels of interpretation skill
statistical accuracy can be reduced
greater chance of bias through difficult interpretation of result
not in depth explanation
Triangulation
types
Data triangulation
Investigator triangulation
Theory triangulation
Methodological triangulation