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Digital Marketing and Social Media Marketing, only when, Simplest way to…
Digital Marketing and Social Media Marketing
Is social media marketing still worth the effort?
Yes
One creates goals and strategies while setting up the account
Benefits such as:
More Brand Loyalty
Increased Brand Recognition
Better search engine rankings
Richer Customer Experience
Improved customer insights
More opportunities to convert
Increased inbound traffic
Lower Marketing Cost
Higher Conversion rates
Higher Brand Authority
One measures the social media Return on Investment
Use Google Analytics
4 questions to boost your social media marketing
What are your goals?
Boosting sales
Geographic Expansion
Increasing real time brand management
Generating quality sales leads
Which platforms should you be using?
Tiktok
Appeal to younger audiences
Snapchat
Instagram
Develop on a more visual strategy
Demographics
Whatsapp
India
Popular in India
Weibo
China
To reach people in China
Geography
Wechat
What is your content strategy?
Creates conversation
Sharing with the brand amongst others
Unique
Useful
Shareable
Articles
Drive engagement with audiences
Videos
Pictures
Are you ready to talk with your audience - in real time?
Social Media Interactions
Brands
Consumers
Listening
This generates:
Brand Awareness
Goodwill
Engaging
Questions
Concerns
Suggestions
4 Digital Marketing Areas to focus on during crisis recovery
Boost Seach Engine Operations (SEO) with quality backlinks
Inbound hyperlinks from separate websites that direct back to your own site
Fix broken links on website
Offer a free post to another website in ecxhange for a backlink
Public Relations
Press Sites
Getting mentioned in news articles
Keep up to date on local marekting and reviews
Be optimised for local searches
People find you when they need what you have to offer
Prioritise your Google Listing
First thing online users will see bout your business
Manage your online reputation
Monitoring reviews
Stay ahead of competorors
Address your Business's restart in your content marketing
Creating High-Quality Content
Relevant
Useful
Keep your email Marketing Relevant
Sending Personalised Emails
Connect with loyal customers
Continue reaching for prospective clients
Affordable
Effective
Navigating Social Media Marketing During Covid-19
Knowing your Audience
Allowing audience dictate type of content one produces
Look at past performance of post using analytics tools
Hootsuite's Analytics tools
Complexity
Accuracy
Relevance
Telling a Story
Great way to connect on emotional level with audience
Video Series
Posting Longform Content
Conducting Interviws
Upgrading the Department
Investing
Equipment
Laptops
Editing Software
Cameras
Hiring full-time social media marketing professional
only when
Simplest way to check
With this practice, it will bring benefits
specific goals such as:
Why?
Why?
Based on
To be used
Why?
To be used
Why?
Based on
The Types of Content are:
Why the need for content strategy?
This will
That the content is
consist of:
It must be
with
What does backlink mean?
Ways to do so
What should one do?
Allows
as it is often
by
to
By
must be
By
to
They are
By
By
Best Way?
Example
Provides range in
Why?
Through
By
In
Such as
So?
such as