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Should I remove old or outdated content? - Coggle Diagram
Should I remove old or outdated content?
Does it damage the brand?
yes
! Remove it.
No
!
Is it helpful or entertaining?
Yes!
Does it get traffic?
No!
Can you improve or promote it to get traffic? Even a small amount of good quality traffic is a good thing. If there is ABSOLUTELY no traffic, you could remove it.
Yes!
Improve if possible,
point people to new/updated content.
Improve?
Redo SEO
Add tags
Improve images
Rewrite description
Repromote
Direct to new/better options
Rewrite (less than 30%)
Reformat
No!
Improve if possible, if not, remove.
Improve?
Redo SEO
Add tags
Improve images
Rewrite description
Repromote
Direct to new/better options
Rewrite (less than 30%)
Reformat