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Digital Marketing & Social Media Marketing, is, to, focuses on,…
Digital Marketing & Social Media Marketing
Digital marketing
types of channels
Search Engine Optimization (SEO)
optimizing your website to "rank" higher in search engine results page
increase the amount of organic traffic your website receives
example
Websites
Blogs
Infographics
types
Off page SEO
activity taking place "off the page" from a website
backlinks
publishers that are linked to you
On page SEO
content existing "on the page" of a website
Technical SEO
focuses on
Backend of website
How pages are coded
Content Marketing
creating and promoting content assets
for generating
brand awareness
traffic growth
lead generation
customers
can be done on
Blog posts
writing and publishing articles on a company blog
to help
demonstrate industry expertise
generate organic search traffic
Ebooks and whitepapers
helps
educate website visitors
the company to exchange content for a reader's contact information
leads for your company and moving people through the buyer's journey
Infographics
a form of visual content
website visitors visualize a concept to ease learning
Affiliate Marketing
performance-based advertising
commission is received
promoting someone else's products/services on your website
can be done on
social media accounts
YouTube partner program
Email Marketing
to
Promote content
Promote discounts
Promote events
DIrect people towards the buisness's website
types
Blog subscription newsletters
Customer welcome emails
Holiday promotions to loyalty program members
Follow-up emails to website visitors who downloaded something
advantages
Target a vast audience
Tailor content
Cost effective
Tap new markets
Possibility of virality
disadvantages
Requisite expertise in the field
Negative feedback
unhappy customers are visible to the general public
Regulation by search engines
search engine algorithms are updated regularly
efforts may be wasted
an all-encompassing term consisting of digital channels
to
create elaborate strategies to reach and connect with prospects and customers
guide prospects through their purchase journey
keep in touch with their existing customers
brands to stay relevant
making themselves visible through different channels and touchpoints
Social Media Marketing
advantages
Low cost to advertise
Big audience
Fast to reach audience
Interaction between customers and buisnesses
to
ask questions
give relevant suggestions
communicate their fears
Brand loyalty
disadvantages
Time-consuming
lots of researching is required
fill your page with content that interest and engage the audience
Risk of negative publicity
the internet is filled with negative comments who wish to see the business fail
Loss of control
Negative comments can go viral and is difficult to control
involves
engaging with your target audience
grab the attention of the audience present on different social media channels
such as
Facebook
Twitter
Instagram
YouTube
Goggle+
engaging with your folowers
seeking industry influences
posting fresh and unique content
arranging contests
adopting a variety of other means
types
Social Networking
such as
Facebook
Twitter
allows
user accounts to interact with others in different ways
by
tagging
hashtagging
commenting
re-sharing content
business to post regular updates
Answer customer post comments or messages
business to include links to website
Photo Sharing
such as
Instagram
stores to update their followers in a picture form about their product
Pinterest
Video Sharing
such as
YouTube
a company to post videos like product demos
better opportunities
for
advertisers
monetization
Vimeo
no pre-roll ads
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