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Topic 1: Digital Marketing, using, increases, why?, E.g., E.g., E.g., E.g.…
Topic 1: Digital Marketing
:check:
Channels
Useful channels
. Link:
Forbes
:headphones:Podcasts
gaining popularity
a way to spread your message
:bulb:Bing
less popular search engine
cheaper cost for ads space
beneficial for small start up businesses
:silhouette:LinkedIn
easy to share information and create content to build a brand
a way to meet potential clients by targeting
LinkedIn profiles provide information
:email:Email
easy way to contact current clients
re-selling or up-selling
personalisation
Digital Trends.
Link:
Smart Insights
Lifecycle
Conversational
Insights-driven
Technology
Consumer privacy
Ways for businesses to present their desire product to their target audiences
:check:
Advantages
Link:
DigitalMarketer
:pencil2: Converts
new buyers into avid fans
Customers more
inclined to shop online
.
:pencil2:
Easier to create awareness
Ad space
Customer data
:pencil2:
Word-of-mouth and social sharing
personal sociocultural influences
:pencil2: Shorten the buyer's journey
Digital stores can be
accessed anytime, anywhere
.
Exposure
Revenue
pay-per-click ads
Awareness
:pencil2: reach to
wider and diverse
audiences
multichannel
processes & buying platforms
:check:
What is it?
:red_flag:Multichannel buying process
:unlock:Customers are online. Link:
DigitalMarketer
:unlock:Businesses in
same channels as customers
. Link:
DigitalMarketer
How customers benefit
:arrow_right:Learn more about brands
:arrow_right:Ask questions about specific product/service.
:bulb:
websites, chatbots, email, social media, analytics.
News websites
CNA, The Straits Times, BBC News
Shopping
Shopee, Lazada
Social media
YouTube, Instagram, Facebook
:red_flag:Customer-centric
:red_flag:Technologies
web, email, database, plus mobile/wireless and digital TV
:check:
Difference from Traditional Marketing
Link:
Houndstooth Media Group
:star:Availability of analytical data
:star:Ad placement
:star:Only customers with internet can be reached
:star: Targeting and Interacting
:star:Less financial resources required
:star:Campaigns can be easily changed
:!:
In the current environment
Link:
The Straits Times
Ease for business
:zap:greater efficiency
:zap:diversify sales channel
:zap:optimise processes
:warning:Recent Coronavirus Pandemic
minimse movement
Digital stores means staff can work from home
leads to
minimise contact
:silhouettes:Staff members
:silhouettes:Staff and customer
:iphone:600 retailers joined online platforms
:iphone:3,500 business since January
Lazada, Shopee, Amazon, Qoo10
:forbidden:
Challenges
.
Link:
BigCommerce
Infrastructure is required to maintain multichannel retailing
maintaining inventory, processing orders, and providing customer service
you do not have good processes and foundations
scale your team or use automation tools to support your growth
Selling to wrong channel
diversity is good
resources and manpower could be wasted if audience is not interested
careful market evaluation
using
increases
why?
E.g.
E.g.
E.g.
E.g.
how?
Increases
from
:dollar:
:warning:
:explode:
why go digital?
in the form of
includes
Defined as
prompts for
:+1:
by
between
how?
:arrow_left:
from customer activity which helps
who has gone digital?
:heavy_plus_sign:
by
E.g.
why?
why?
why?
why?
from
E.g.
:arrow_up:
leads to
Although
however
:bulb:Solution:
due to
worsened if
:bulb: Solution: