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Decrease in Sales Conversion - Coggle Diagram
Decrease in Sales Conversion
Company
Products
Products offered doesn't resolve the client issues.- (P0)
Quality of the products are low comparison to the competitor products.- (P1)
Products offered by the company is outdated in the market.- (P0)
Market reputation
The company doesn't have good reputation in the market.- (P2)
Internal
Sales
The distribution of resources in the company is inefficient.- (P2)
The sales team is inefficient in selling the product in market.- (P2)
The expectation set by the company is unrealistic & can't be completed.- (P3)
Marketing
The company is not equipped to use the marketing channels effectively.-(P0)
The company is not being able to find a good advertising channel for its products.- (P0)
Customer
Target Areas
Location
The Company is not being able to reach the leads at a particular location- (P2)
The lead at a location is easier to convert but not targeted.- (P3)
Industry
The company is not being able to map the products with the apt lead based on the industry- (P1)
Budget
Company is not targeting the right set of leads- (P1)
The company has products targeted only for certain types of customers- (P2)
Sentiment
Lead believes that the quality of the product & services is not par with industry trend.- (P2)
The price of the offered solution is unreasonably high.- (P2)
Collaboration
Distribution Partners
Distribution Channels are not preferred by the customers- (P2)
Vendors
Hardware Vendors
The quality of the materials bought are not as per industry standards- (P3)
The materials bought by the company are costlier than the other competitor- (P3)
Software Vendors
Vendors are charging higher fee for the products provided.- (P2)
Vendors are not supplying the latest software available with them.- (P2)
Competition
Price comparison
Competitors have lower price for the same products.- (P2)
Product Comparison
Competitor have better quality of product offer for the same price.- (P2)
Competitor have better products to offer to the customer.- (P2)
Services Comparison
Competitor have better reach to the customer in the market.- (P4)
Competitor provides value added services along with the product that the company doesn't.- (P3)
Sales team in the competitor company is more efficient. - (P3)
Technology Comparison
Competitor have technological advantage over the company. - (P1)
Context
Market
There is a reduction in the demand for the services offered by the industry.- (P2)
Technology
There is a new technology available which has made some products of the company redundant.- (P2)
Regulation
A new regulation by the government has affected the company.- (P2)