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Chapter 7 Marketing Approach - Coggle Diagram
Chapter 7
Marketing Approach
Types of labeling
Persuasive labeling
Informational
labeling
Universal product
codes
Effective Good
Packaging Features
Appropriately designed
for target market
Suitable product
Eye catching
Compliant with
retailers’ requirements
Promotes Image of
enterprise
Packaging Level
1st level package
Packaging that hold the actual product
2nd level package
Protection outer layer
3rd level package
Used to transport the package
Function of Packaging
Containing &
protecting product
Promoting products
Facilitating storage,
use and convenience
Functions of Labeling
Capture customer
attention
Offer customers first
impression
Provide product
information
Easy for customer to
check-out
For companies serving
international market or diverse culture
Malaysia Certificate
Standard
Malaysia Good
Agricultural Practices
Malaysia Good
Agricultural Practices
Malaysia Aquaculture
Farm Certificate Scheme (SPLAM)
Malaysian Certification
Scheme For Hazard Analysis And Critical
Control Point System (HACCP)
1 Malaysia Best
Malaysia Organic
Scheme (SOM)
Good Farm Practices
Scheme Malaysia
(SALM)
Good Manufacturing
Practices (GMP)
Good Hygienic
Practices (GHP)
Packaging Decision
Added value
Cost
Distributor
acceptance
Visibility
Protection
Long-term decision
Environmental/legal
issues
Expensive to create