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Chapter 3 Marketing Product - Coggle Diagram
Chapter 3
Marketing Product
Characteristic of Product
Quality Variation
Product quality varies from year to year and season to season.
Bulky & Perishable Product
agriculture products are bulky & perishable
Raw Material
farm product to food
Form Utility
Change raw materials to a finished product.
Characteristic of Productions
Seasonal Variability in Production
Some products are seasonal while some are produced all year round.
Geographic Concentration of Production
Some product depends on climate, soil and environment factors.
Annual Variability in Production
production varies due to uncontrollable factors etc.
Varying Cost of Production
Cost varies by regions and among farmers.
Total output
food production increase due to high demand
The Farm Supply Industry
Farmer buy agricultural input like fertilizer and produce agricultural output like vegetable
How To Overcome The Problems
Availability of Transportation
Proper Management Practices
Improved Technologies
The Need of Storage Facility
Current Problem of Agricultural Marketing
Land Expansion
Gross Domestic Product
Market Protection
Trade & Fiscal
Fiscal Incentives
Adjusting Demand & Production of Agriculture
Orientations Towards Customer
Cost of Marketing
Problem Related with Marketing of Agricultural Commodity Products
Changing food market pricing efficiencies
Increasing gulf
Superior bargaining powers of buyers
Long period to change materially
Cost-price squeeze problem
Change in customer taste
Difficulty in improving the prices
The free-rider problem
No control over the output of production