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Factors influencing brand preference - Coggle Diagram
Factors influencing
brand preference
Price
Trade promotion
Temp.price reduction
Retailer Feature
Secondary display
Base price
Average price
Price relative to competitors
Distribution
Share of shelf
Stock outs
Share of SKU
%ACV
%ACV by retailer size
Total distribution points
Visibility on
e-commerce websites
Competition
Media spend
Offline
Online
Promotions/Discounts
New products launched
Number of major players
New entrants/Disruptive competitors
Price
Innovation
No. of new product launches
% sales from innovation
Media spend effectiveness
Offline
TV
GRPs
Print
Coupons used
Online
Social media
Mentions/Shares/Re-posts/Reviews
Display
Impressions
Clicks
Search
Paid
CTR
Organic
Search engine ranking
Website traffic
Visits to e-commerce websites
Brand image
Industry ranking/awards
Customer perception
Customer satisfaction
Reviews and ratings
Number of returns/repairs/
customer complaints
Media spend
by Funnel
ATL
BTL
by Channel
Online
Display
Paid search
Paid social
Offline
TV
Duration
Network
Print
Radio
Outdoor
Macro-economic factors
Inflation
GDP growth
Unemployment rate