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Festival Promotion - Coggle Diagram
Festival Promotion
What to Submit
Magazine
specs of magazine chosen (PDF)
festival branding
photos/graphics
advertising intent
event details
sales/contact info
consistent branding
CMYK
InDesign print ready PDF with trim marks and bleed
Online
see magazine
EXCEPT
RGB
dimensions for chosen platform
jpg for web upload
EVD
Digital_Comms_AT1_AleciaSmith
Packaged folders of magazine and 2 online
zip file with working files
Research/Development
Create advertising promotion for a festival
continuity of style between print and web
2 online ads
1 print ad (magazine)
Research festivals
marketing avenues
new media considerations
unique concept
gap in market
consider target audience
Details
promoter (me)
date/time
location
name
lineup
audience
Concepts (x2)
supported by thumbnail sketches
considerations
magazine specs
online specs
target audience
tone
resources required
impacts
social
environmental
ethical
working with magazines
legal
ethical
contractual
pitched to stakeholders (group activity)
refine idea
Production
vector graphics
Illustrator
raster graphics
photoshop
layout
indesign
idea refinement
self-evaluation
peer feedback
Finalisation
output files to specifications
rationale
communication with graphics
problems/solutions
software and features used
why?
WHS
Due
Week 9